How to scale to $70,000 in Ad spend

I talk to so many clients and potential clients about the idea of scaling their fundraising into a huge budget. What I often hear is that its impossible or that the board will…


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When Fundraising Isn’t a Priority

I talk to many well-meaning nonprofit executives and boards around the country. Oftentimes I run into nonprofits who KNOW they need to raise money and grow their donor base, but…


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Go figure it out!

You’ve probably heard this a million times: “Go figure it out!” As a kid you were probably taught at an early age to figure things out, which helps you develop a strong work ethic…


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Is your fundraising an expense?

Your fundraising should be an investment. Nothing more, nothing less. However, the way many nonprofits run their fundraising programs, they treat it like an expense. Let me…


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Funding Your Nonprofits Growth

How can you fund your growth if you're scared that donors are going to look at your 990 and think you spend too much money on operations and fundraising?? For some reason that has…


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The one thing that changes everything

Nonprofits often take this for granted, but its the very bedrock of what makes people want to give to your organization in the first place. Your organization must be congruent…


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Why Facebook Ads Won’t Work for Your Organization

There's really only 3 reasons Facebook ads won't work for your organization and it has nothing to do with budget: 1. You're just dabbling. You have to get serious. Facebook is a…


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Fundraiser or Beggar?

Are you a fundraiser or a beggar? Beggars stand on the streets asking for money in exchange for nothing. Fundraisers build relationships through value and ask for partnership and…


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You Must Earn the Right to Ask

Why in the world do nonprofits think they have the right to ask people for money? Charity. Altruism. Social good. Yes, yes. Those are all good reasons. But.


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Why Donors Are Ignoring You

If you ever spend time at a mall, you’ll notice that most of them are full of little kiosks in the middle aisle. These are usually small businesses trying to make it into a larger…


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