No one puts a blindfold on as they’re getting ready to go for a drive.

Putting on a blindfold would be a dumb decision.

If you can’t see where you are going, then how will you know when you get there?

But, sometimes putting on a blindfold is an easy way to avoid the reality of where you are going?

Right?!

It’s easy to put on the blindfold and tell yourself that you’re headed in the right direction when you have no idea what you are doing or where you are going.

This kind of thinking constantly pervades nonprofits.

They put on blindfolds and trust their fancy agencies.

They put on blindfolds when they start dabbling with Facebook ads.

They put on blindfolds when they don’t look at the numbers and understand Lifetime value.

Take off the blindfold.

Know your numbers.

Then, you’ll know where you are going and whether you’re going to hit your goals.

When you’re ready to take off your blindfold, let me send you a video of four case studies from nonprofits who didn’t know their numbers UNTIL we started working with them.