Executive Summary
Breakaway Team,
We’re incredibly excited about the opportunity to partner with you and support the next evolution of Breakaway’s direct marketing ecosystem. With 14 festivals each year, a rapidly growing fanbase, and a proven presale strategy ready to scale, Breakaway is positioned to build one of the most sophisticated, high-performing lifecycle marketing programs in the live event space.
Our goal is simple:
Create a seamless, high-impact, data-driven communication engine that powers every Breakaway moment—from lineup announcements to presale surges to on-sale conversions and year-over-year retention.
The volume and velocity of Breakaway’s marketing calendar demand an operational partner who can not only execute flawlessly, but also unlock deeper personalization, automation, and on-site engagement through Hive, the SDK, and custom segmentation. That’s exactly what our team at Converge is built for.
This proposal outlines three flexible tiers of engagement designed to meet you where you are today, while laying the foundation for the future you’re building—one where email, SMS, web behavior, and paid media all work in harmony to drive higher conversion and a stronger connection with your fans.
We’re aligned, energized, and ready to jump in.
Let’s make this year Breakaway’s most effective and data-driven yet.
— The Converge Team
Tier 1 — Core Execution & Management
$5,000 / month
Designed for teams needing reliable execution of Breakaway's high-volume email and SMS program across all 14 festivals. This foundational tier ensures every campaign is deployed on time, on brand, and optimized for deliverability and engagement.
Tier 1 provides the operational backbone to support your entire festival calendar with consistent quality and strategic coordination across markets.
Tier 1 — What's Included
Email & SMS Execution
  • Execution of all campaigns per festival (27+ emails, 24+ SMS sends)
  • Build and deployment using Breakaway-provided creative slices
  • Full QA on rendering, links, and formatting
  • Weekly and festival-based scheduling management
  • List hygiene and opt-in maintenance
Segmentation & Targeting
  • Market-specific segmentation for all 14 festivals
  • Past purchaser logic and opt-in source segmentation
  • Geo-targeting for adjacent markets
  • Audience maintenance across entire annual schedule
Communication Cadence
  • Weekly strategy and execution call
  • Slack and email daily communication
  • Fast-turn adjustments during lineup drops, tier changes, or creative swaps
Reporting
  • Weekly performance analytics
  • Optimization recommendations
  • Campaign-level insights and trend tracking
Tier 2 — Strategic Growth + SDK Segmentation
$7,500 / month
Adds SDK intelligence, custom pre-sale landing pages, and deeper strategic guidance to support the full annual cadence of 14 markets. This tier transforms your marketing from execution-focused to intelligence-driven, leveraging real-time behavioral data to create higher-converting experiences and more sophisticated audience targeting.
Tier 2 — What's Included
Everything in Tier 1, plus:
1
SDK Integration & Data Strategy
  • Full Hive SDK implementation across all festival microsites
  • Identity resolution for anonymous visitors
  • Real-time behavior-based segmentation
  • Standardized SDK segmentation templates deployable across all markets
2
Custom Converge Landing Pages
  • Laylo-style pre-sale pages with full flexibility
  • UTM and pixel tracking integration
  • Direct API push into Hive
  • Higher-conversion pre-sale flows for each of the 14 markets
  • Continuous A/B testing
3
Pre-Sale & On-Sale Strategy
  • Timing optimization across lineup → presale → sale
  • Recommendations for sequencing the annual cadence of email sends and 24 SMS sends per festival
  • Data-driven optimizations per market
4
Enhanced Strategic Advisory
  • Monthly strategic insights
  • SMS performance roadmapping
  • Segmentation improvements
  • Cross-market data learnings
Tier 3 — Full Lifecycle Automation & Cross-Channel Orchestration
$10,000 / month
A full automation and lifecycle marketing system that scales across all annual festivals, orchestrating behavior-driven flows layered on top of the baseline. This premium tier creates a sophisticated, always-on marketing engine that responds intelligently to fan behavior, maximizes conversion at every funnel stage, and builds long-term customer relationships across your entire festival portfolio.
Tier 3 — What's Included
Everything in Tiers 1 & 2, plus:
Behavioral Automation Roadmapping
Complete lifecycle mapping across all markets, including automations for pre-sale reminders, cart abandonment, VIP page views, ticket browsing, repeat visitor sequences, post-purchase and next-year retention, and multi-market attendee flows.
SDK-Based Real-Time Behavioral Triggers
SMS triggered after VIP page view, email triggered after price tier page visit, SMS → email follow-up logic, returning visitor reminders, and automated funnel progression based on purchase behavior.
Cross-Channel Orchestration
Unified sequences across email, SMS, website behavior, and paid media. Automated transitions between funnel stages, custom journeys for multi-market fans, loyalists, and newcomers. Templates replicated for all 14 annual festivals.
Advanced Reporting
Custom dashboards, monthly automation performance reviews, and cohort and conversion analysis to continuously refine and optimize your marketing system.
Optional Add-Ons
On-Site QR → SMS Capture
Deploy QR code-based SMS capture at festival entrances, VIP areas, and activations to build your database with highly engaged attendees.
Additional Custom Landing Pages
Create specialized landing pages for artist announcements, tier releases, or partnership campaigns beyond core pre-sale pages.
Deep Analytics & Ticketing Data Audits
Comprehensive analysis of historical ticketing data to identify untapped opportunities and optimization strategies.
Cross-Market Performance Insights
Quarterly strategic reports analyzing performance patterns across all 14 markets to inform annual planning and budget allocation.
Why Converge
10+ Years Festival & Live Events Experience
Deep expertise in music festival marketing dynamics, ticket sales cycles, and audience behavior.
Expert-Level Hive + SDK Implementation
Proven technical proficiency with your marketing stack to maximize data capture and activation.
Proven Pre-Sale & On-Sale Funnel Optimization
Track record of improving conversion rates and revenue through strategic testing and refinement.
Built to Scale
Operationally designed to handle 14 markets, 27 emails, and 24 SMS sends per event cycle without compromising quality.
Unified Full-Funnel Approach
Seamless workflow with paid media for complete optimization from awareness to purchase.
Fast-Turn Communication
Responsive execution and reliability when minutes matter during critical campaign moments.
Next Steps
Select Preferred Tier
Review the three tiers and determine which level of support best aligns with your goals, budget, and desired level of automation and strategic guidance.
Receive Formal SOW + Onboarding Plan
We'll provide a detailed Statement of Work outlining deliverables, timelines, and success metrics, along with a comprehensive onboarding roadmap.
Begin Immediate Execution
Start with rapid deployment and systematically roll out optimized processes across all 14 festival markets throughout the year.
Investment Summary
$5,000
Tier 1
Core Execution & Management
$7,500
Tier 2
Strategic Growth + SDK Segmentation
$10,000
Tier 3
Full Lifecycle Automation
All tiers include comprehensive support for 14 annual festivals. Monthly investment provides predictable costs while scaling sophisticated marketing capabilities across your entire festival portfolio.
Optional add-ons available to customize your partnership based on specific market needs and growth objectives.
Let's Build Something Exceptional
Ready to transform your festival marketing with a partner who understands the unique demands of multi-market event promotion? Converge combines operational excellence, technical expertise, and strategic thinking to help Breakaway Festival maximize ticket sales and build lasting fan relationships.
Whether you're looking for reliable execution, intelligent automation, or full lifecycle orchestration, we're equipped to scale with your ambitions.
Contact Us Today
Select your preferred tier and let's start the conversation about how Converge can elevate your festival marketing to the next level.

Ready to go? We can begin immediate execution to support your upcoming launches while planning the full annual rollout.