When you approach getting new donors through this lens you force yourself to shut up every lie and excuse you are believing.

These lies are often the culprit behind why nonprofits struggle to move their impact to the next level.

Raising money for the sake of raising money is boring. I’d rather see you raise $5mm extra dollars next year so you make a serious dent in the universe of the problem you are solving.

Let’s stop playing small. Go get donors and get the ones you have to trust you, see the need, and feel the impact.

You’ll see. It’s much, much easier than you think.