The other day I had the fortune of recording a podcast with the amazing folks over at MarketSmart.

Greg Warner, the CEO, grills me on Facebook fundraising for Nonprofits. In this episode, we really cover my philosophy on where Facebook should fall in your fundraising strategy and why I’m doubling down on Facebook advertising regardless of the issues with Cambridge Analytica or any other “data breaches”.

Check it out here:

Using Facebook to Acquire Donors with Mark Santiago (Season 2, Episode 7)