I sat back after I had heard all of the excuses I wanted to hear. 

She had just finished talking about all of the reasons that her organization was struggling and had just heard the solution that would fix the majority of those issues.

Then, she leaned forward and you could see the frustration in her face. She was so frustrated with her situation, but wouldn’t listen to the solution.

I wasn’t mad. I wasn’t irritated. I wasn’t shocked.

For her sake, I was sad.

Here’s this amazing person who is good at their job, but is absolutely frustrated by the way the organization is treating her by handcuffing her to an outcome she doesn’t know how to hit.

When I asked her what would help her go to sleep at night, she began focusing on the wrong stuff.

She thought the answer was social media.

She thought the answer was more testimonies from constituents.

She thought the answer was hiring more staff.

But, she was missing the big picture.

So, I looked her dead in the eye and said, “Why are we here?”

“I want ideas. I want to know what you can do to help us.”

But, that’s not what she really wanted.

What she really wanted was an affirmation that what she was doing was ok. So, instead of focusing on the real problem, she deflected and focused on tactics.

If you’ve read some of my other content, you know I’m a huge fan of focusing on strategy over tactics. 

The mechanics of Facebook, email, social media, web design, are all EASY.

But, to create a frictionless path for donors who go from never hearing of you before to giving a donation IMMEDIATELY, takes a strategy that works.

Unfortunately, this fundraiser didn’t care about that strategy. She cared about her job and how she needed help.

Her organization was really leaderless with no real goals. No real aspirations. Just existing.
Often times people make excuses that people don’t want to donate to their cause because it’s not that important.

That’s absurd!

People want to give you money. But, you can’t take it if you don’t want it.

Too many times fundraisers absolutely struggle with raising money, not because of the tactics they are employing. 

But, because of the beliefs they have that are ruining their strategy.

If you believe, deep down, that people don’t want to give to your organization, guess what’s going to happen?

You’re going to make mental excuses.

You’re going to sabotage your copy.

You’re going to give up too soon instead of investing in the process it takes to become the best fundraiser possible.

So, why are you here?

Why did you sign up for this list?

Why do you go to work every day?

Are you showing up?

Are you giving your organization everything you’ve got?

If you’re not, do us all a favor and move on.

OR. Change your mindset and stop making excuses.

Book a call with me so we can change your mindset: http://meetme.so/marksantiago?source=blog