There’s really only 3 reasons Facebook ads won’t work for your organization and it has nothing to do with budget:

1. You’re just dabbling. You have to get serious. Facebook is a game changer. It’s the biggest opportunity small and medium-sized nonprofits have at changing their fundraising. If you’re wasting time “dabbling” when you don’t know what you’re doing, you’re going to come away thinking it doesn’t work, when it couldn’t be farther from the truth.

2. You’re thinking too small. You get what you pay for. If your budget is $5 per day and you’re trying to convert people online, you’re going to struggle. Instead, if you have to change your strategy. One of our clients doesn’t have a huge budget, but that hasn’t stopped them from raising a ton of money from small Facebook ads.

3. You’re not serious about growth. I get it. We are hit every day with new ideas and Facebook is one of them. I get on the phone all of the time with people who want what we have to offer, but aren’t really serious. They don’t see how broken their fundraising is. Facebook won’t fix everything, but if we can help you fix the way you attracting and nurturing donors, that will fix everything.

Money can solve a ton of problems. When you don’t have money, you need to be resourceful. You need to think of ways you can stretch dollars.

You also need to be thinking about leverage and how you can leverage capital to grow your organization instead of hoping for a $5,000 check to miraculously come in.

If you’re serious about fixing your fundraising lets hop on a 30-minute call next week.